Which of the following is NOT a true statement about communication strategy?

A. It is the most visible piece of a public relations program.
B. It deals with message delivery channels.
C. It makes up the main thrust of a public relations program.
D. It supports the organization's action strategy.
E. It deals with message content.


C

Business

You might also like to view...

Chairman Cat Products produces cat trees that are sold by several large pet stores. They sold 190, 210, and 208 cat trees in January, February, and March, respectively. Assuming that the first forecast value (for January) is set to 190, what is the exponential smoothing forecast for May? Assume a smoothing constant value of 0.4.

a. 190 b. 198 c. 202 d. Cannot be determined from the information given

Business

On January 1, Year 1, Monroe Minerals Company purchased a copper mine for $129,000,000. The mine was expected to produce 50,000 tons of copper over its useful life. During Year 1, the company extracted 7800 tons of copper. The copper was sold for $6300 per ton. Assume that the company incurred $9,030,000 in operating expenses during Year 1. What is the amount of net income for Year 1?

A. $19,986,000 B. $11,094,000 C. $20,124,000 D. $29,016,000

Business

If the employer and the union cannot agree on the basis on which employees should be in the bargaining unit, then

A. the affected employees vote to determine the unit. B. the unit is determined by the parties using job classifications as the standard. C. the National Labor Relations Board (NLRB) will determine the "appropriate unit." D. the union is given additional time to organize other employees.

Business

?The margin requirement for a futures contract is a 1. small percent of the value of the contract 2. large percent of the value of the contract 3. source of leverage

A. 1 and 2 B. ?1 and 3 C. ?2 and 3 D. ?only 3

Business