Which of the following is a time-to-market performance measure used in judging product development performance?
A. Product reliability
B. Value analysis
C. Frequency of new-product introductions
D. Yield
E. Customer loyalty
Answer: C
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Which type of retailer is characterized by very narrow width and extensive depth of assortment?
a. variety store b. specialty store c. department store d. box (limited-line) store
Double taxation refers to which of the following scenarios?
A) Both bondholders AND shareholders of a corporation must pay taxes on proceeds received. B) The corporation pays taxes on its earnings, and creditors pay taxes on interest received. C) The corporation pays taxes on its earnings, and shareholders pay taxes on dividends received. D) All of the above
A high need for ________ can be traced to a history of receiving rewards for sociable, dominant, or inspirational behavior.
A. affiliation B. both affiliation and power C. power D. recognition
What must a monopoly, such as a public utility, account for when setting its prices?
A. A monopoly, because it has no competitors, can set prices as high as it likes. B. A monopoly must consider customer demand, and then set prices at the most profitable level. C. A monopoly must take into account what its top competitors are charging for the same product or service. D. A monopoly has no say in what prices it will charge because the government sets the prices for all monopolistic industries. E. A monopoly must look at the importance of each client, and then determine what respective rate each will be charged.