A perceived or real incompatibility of goals, values, expectations, or processes between two or more interdependent parties is known as ________.

A. conflict
B. accommodation
C. compromise
D. ambiguity


Answer: A

Communication & Mass Media

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Being a _________ means we make choices about what we believe and how to relate to the messages you encounter.

A. Feminist scholar B. Cultural scholar C. Critical consumer D. Cultural critic

Communication & Mass Media

A copywriter should choose the appeal, the benefits, and the proper words to develop _________ in audiences

a) desire b) action c) interest d) attention

Communication & Mass Media

Dusty is six credits away from completing his bachelor’s degree in an online program. In his current online class, he is the one who starts the majority of threads on the discussion boards. Also, other students frequently send him e-mails asking his opinion about the best way to complete assignments. Dusty has the network role of a ______.

A. gatekeeper B. bridge C. liaison D. star

Communication & Mass Media

During his presentation, Ron said, "The following membership increases occurred in the East, South, West, and Central regions…." What type of organizational pattern is Ron using?

a) Reason giving b) Time arrangement c) Space arrangement d) Problem-solution e) Compare-contrast

Communication & Mass Media