The first investigation into the possible anti-social effects of mass media was:
a) Research about violent comic books
b) Studies of TV violence during the 1950s
c) The Payne Fund research about violent movies in the 1930s
d) The commission on Obscenity and Pornography’s research in the 1970s
c
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Which of the following is a disadvantage of focus group research?
a) One participant can dominate the conversation b) Respondents tend to give incomplete answers to questions c) The subjects must be articulate to participate d) The results obtained cannot be generalized to an entire population
Credibility is assessed independently of attractiveness
Indicate whether the statement is true or false
Trait Leadership Theory suggests that democracies are always best
Indicate whether the statement is true or false
Regarding the Five-Stage Adoption Process, which of the following is not true?
A) Every person does not go through all five stages. B) The process may end after any step. C) At Stage 5, many people are likely to adopt a given product. D) The process is like a large funnel. E) It can be applied to both ideas or products.