The model of encoding and decoding shows how
a. the audience decodes the message according to what was intended by the encoder or media producer.
b. there is only one way of interpreting media texts.
c. the audience uses their own framework of knowledge to decode the message.
d. the audience is a passive consumer who believes in everything in the media.
c. the audience uses their own framework of knowledge to decode the message.
You might also like to view...
When Danny and Tina see each other at the mall the two exchange a couple of good-natured arm punches. This is an example of which type of touch according to Morris?
a. handshake b. mock attack c. pat d. aggression e. hand to head
Three days after a speech with presentation aids, audience members remember 65 percent of the content, compared to ________ percent when the speech did not have presentation aids.
A. 40 B. 80 C. 20 D. 10
Two group members are arguing over leadership responsibilities. They are probably experiencing which of the following tensions?
A. primary B. secondary C. tertiary D. role E. uncertainty
One of the greatest barriers to effective listening is the tendency to evaluate the stimuli we receive, regardless of whether they are relevant to the message
A. True B. False