Provide an example of a big company that fought back against an unjustified complaint
What will be an ideal response?
Student responses will vary. When Taco Bell began to attract negative buzz online after rumors and a consumer lawsuit alleged that its taco mixture consisted of more filler than meat, it leaped into action with full-page newspaper ads headlined, "Thank you for suing us." There and in Facebook postings and a YouTube video, the company pointed out that its taco mixture was 88 percent beef, with ingredients such as water, oats, spices, and cocoa powder added only for flavor, texture, and moisture. To help spread the word, Taco Bell marketers bought the key words "taco," "bell," and "lawsuit" so that its official responses appeared as the first link on Yahoo!, Google, and Bing searches.
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What does enterprise resource planning involve?
A. Integrating all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations. B. Analyzing and redesigning of workflow within and between enterprises. C. Managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability. D. Managing information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability.
What is the difference between the vacation benefits for workers offered by the United States and those offered by European countries?
A) The United States offers employees typically up to two weeks of vacation benefits, whereas European countries do not allow employees more than a week's vacation time. B) Employers in most European nations grant vacation benefits to workers but workers in the United States are not allowed any vacation benefits. C) Unlike the United States, most European nations mandate a minimum amount of annual vacation time for employees. D) European countries mandate that employees must work on public holidays to compensate for their vacation, whereas in the United States, workers are granted a minimum paid vacation time.
Rain forest chic:
a. Is a Ben & Jerry's flavor of ice cream. b. Is a label for branding strategies that focus on social responsibility. c. Is a slogan for the Body Shop. d. Is a Friedman term for social responsibility.
Multichannel distribution is the use of a variety of marketing channels to ensure maximum distribution.
Answer the following statement true (T) or false (F)