What type of segmentation is being used when companies market to consumers who seek help from brands to manage their lives?
a. Geographic.
b. Demographic.
c. Psychographic.
d. Benefit.
e. Behavioral.
The correct answer is d. Benefit.
You might also like to view...
DuPont measures online word of mouth in terms of how far its social media campaign reached. This is an example of measuring the ________ of word of mouth
A) authority B) speed C) relevance D) scale E) sustainability
Describe the term personality
What will be an ideal response?
Which of the following is true with regard to the use of a full-time systems staff?
A. It continually works to improve the design of the system. B. The line managers and systems staff always work closely together. C. It is the least expensive alternative in terms of staffing. D. As the system develops, less need for a full-time staff exists.
Describe what is included in an annual compensation report.
What will be an ideal response?