Which of the following population groups is the most techno-savvy?
A. Gen X
B. seniors
C. Gen Y
D. Baby Boomers
Answer: C
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Asset disposal
a. occurs as soon as an asset is fully depreciated b. requires no special authorization c. automatically initiates the purchase of a replacement asset d. must follow formal authorization procedures
Describe four common marketing communication objectives
What will be an ideal response?
Which of the following is NOT recommended in discussing price in a sales message?
a. Introduce price only after presenting the product and its virtues. b. Keep price talk out of the first and last paragraphs, unless price is the distinctive factor. c. Mention price in a complex or compound sentence that relates or summarizes the benefits of the product. d. All of the above are recommended.
Mail questionnaires should not be used in which circumstances?
A) The questions allow respondents to answer quickly and easily. B) The target audience is homogeneous. C) The researcher has one week to collect and analyze all data. D) The sample consists of people with similar interests and socioeconomic backgrounds. E) The questionnaire does not require complex responses.