Mary Lou takes her paycheck to Al's Place on Friday night and gives it to the bartender as payment for her running bar bill. If the company she works for goes bankrupt the following Monday, Mary Lou is liable for breach of warranty of no insolvency
Indicate whether the statement is true or false
False
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Which of the following statements is true of a pull communication strategy?
A) It aims to create interest among customers and motivate them to acquire more information. B) It is directed at channel intermediaries and channel influencers. C) It is of limited use when the company seeks to enhance consumer retention among current consumers. D) It focuses on focused on trade associations and industry influencers. E) It does not include digital communication methods.
Which of the following is NOT an example of a trial court of limited jurisdiction?
a. A probate court b. A juvenile court c. A small claims court d. A general civil division court
When the Apple iPhone 3G was introduced the Apple iTunes web site also began selling small program "apps" written by third parties that could be run on the iPhone. One interesting app was the "I Am Rich" application. For a price of $1,000 you could buy this app that did nothing but display a red gem on the iPhone's screen. The description of the app stated that this red icon would remind you (and others you show it to) "that you were rich enough to afford this." Six of the applications were sold before Apple Inc. removed the app from iTunes. At the $1,000 price the author of the app was using _____ pricing as part of his marketing approach.
A. snob appeal B. prestige C. exclusive D. selective E. unique
The process by which a firm attempts to identify job applicants with the necessary knowledge, skills, abilities, and other characteristics that will help the firm achieve its goals is known as
A. selection. B. differentiation. C. performance management. D. training. E. appraisal.