To understand your target audience, you must factor in demographic aspects such as age, race, and income, as well as psychographic issues such as values, attitudes, personality, and lifestyle
Indicate whether the statement is true or false
true
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If possible, arrive forty-five minutes early tothe location where you will be making a presentation
Indicate whether the statement is true or false
The PRIZM scheme is an example of:
a. psychographic segmentation b. geodemographic segmentation c. social class segmentation d. demographic segmentation
At a party, Nancy uses a people-oriented listening style. However, when she visits the doctor's office for a concern, she is more likely to use a content-oriented listening style
According to this example, Nancy considers the __________ to determine which listening style is most appropriate. a. culture b. occupation c. context d. relationship
What topic would be most appropriate for a speech of demonstration?
A. the concept of rhetoric B. how to give mouth-to-mouth resuscitation C. the causes of World War I D. the layers of the skin