To understand your target audience, you must factor in demographic aspects such as age, race, and income, as well as psychographic issues such as values, attitudes, personality, and lifestyle

Indicate whether the statement is true or false


true

Communication & Mass Media

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If possible, arrive forty-five minutes early tothe location where you will be making a presentation

Indicate whether the statement is true or false

Communication & Mass Media

The PRIZM scheme is an example of:

a. psychographic segmentation b. geodemographic segmentation c. social class segmentation d. demographic segmentation

Communication & Mass Media

At a party, Nancy uses a people-oriented listening style. However, when she visits the doctor's office for a concern, she is more likely to use a content-oriented listening style

According to this example, Nancy considers the __________ to determine which listening style is most appropriate. a. culture b. occupation c. context d. relationship

Communication & Mass Media

What topic would be most appropriate for a speech of demonstration?

A. the concept of rhetoric B. how to give mouth-to-mouth resuscitation C. the causes of World War I D. the layers of the skin

Communication & Mass Media