The mode of transportation which is the most versatile in terms of shipping products door to door is
A) trucks.
B) rail.
C) air.
D) maritime shipping.
A) trucks.
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When a country's currency appreciates,
A. the prices of its exports and imports both rise. B. the price of its exports rise, and the price of its imports fall. C. the prices of its exports and imports both fall. D. the price of its exports fall and the price of its imports rise.
The business case for ______ is based on the ability of the organization to help or harm various stakeholder groups and the ability of all stakeholder groups to help or harm the company.
A. accountability B. corporate social responsibility C. sustainability D. values
Which of the following is characteristic of pricing products/services according to the going-rate
approach? A) Prices of products have little relation to the actual cost of manufacturing them. B) Market leaders set the prices, which are then adopted by smaller firms. C) Early adopters of new technologies are the targeted customer segment with this approach. D) Optimum profits are not gained as current demand and competitor's prices are ignored.
Creative executives from the advertising industry might oppose the DAGMAR approach to setting objectives because it
A. requires that speculative presentations be created and used to set benchmark measures. B. puts too much emphasis on the quantitative assessment of an advertising campaign. C. does not provide any type of communications guidelines. D. is too concerned with qualitative assessments of an advertising campaign. E. is only successful if it develops a message that contributes to brand equity.