An advantage of using explicit measures to evaluate attitudes includes ________.
a. increased reliability
b. relatively easy to construct
c. simple to interpret the results
d. ability to assess multiple attitudes
b. relatively easy to construct
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That individuals establish and continue social relationships on the basis of their expectations that such relationships will be mutually beneficial. Which of the following theories does this assumption best characterize?
A. Social penetration theory. B. Social exchange theory. C. Social benefit theory. D. Social market theory.
What is identified as an approach and philosophy toward completing business transactions that focuses on satisfying customers' needs and wants?
A) advertising B) marketing C) public relations D) journalism E) social media
According to the Impact / Profile box, “Ida B. Wells Uses Her Pen to Fight 19thCentury Racism,” which of the following is true about the groundbreaking journalist?
a. She was an African American woman who eventually owned the Memphis Free Speech and Headlight. b. She wrote about three African-American men who were jailed and killed, then later had her newspaper office ransacked. c. She was active in the women’s suffrage movement. d. All of these answers are correct.
According to the Impact/ Society box, “How and Where Do People Use Mobile Media?,” which of the following is true?
a. Consumers spend more time using mobile phones than watching TV. b. People use mobile media for accessing email more than accessing other types of information. c. Mobile media use is growing, but it still lags behind traditional media such as television. d. Fifty percent of consumers use their mobile phones while watching TV.