What are four pieces of advice for getting a viral ad shared?
What will be an ideal response?
According to a viral advertising expert from Harvard Business School:
Utilize brand pulsing so the brand is not too intrusive within the video; open with joy or surprise to hook those fickle viewers who are easily bored; build an emotional roller coaster within the ad to keep viewers engaged throughout; and surprise but don't shock — if an ad makes viewers too uncomfortable, they are unlikely to share it.
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When Walmart came to Brazil in the mid-1990s, it discovered that local competitors did not have the technological infrastructure that allowed them to match its aggressive pricing policies
Indicate whether the statement is true or false
On January 1, 2018, Gadsby Cabinetry Company purchases $300,000 of equipment by paying $50,000 in cash and signing a 10-year mortgage note at 13% for the balance. Gadsby will make yearly payments of $46,072. The amortization schedule for the first five payments is provided.
Prepare the journal entries for the purchase of the equipment and for the January 1, 2019 mortgage payment. Omit explanations.
Describe the difference between rational appeals and emotional appeals and explain when you would use each. Then write an example of each type of appeal as it might appear in a sales message
Diana is a state court judge. In her court, as in most state courts, she may grant in a particular case
A. a legal remedy only. B. an equitable remedy or a legal remedy but not both. C. equitable and legal remedies. D. neither an equitable nor a legal remedy.