In today's world, every action of an organization is subject to scrutiny from the general population. Thus, public relations is used by organizations to communicate with their stakeholders
What trend has made this communication process a necessity, and why is it required?
a) Public demands for transparency; because modern society wants clarity in all dealings
b) Corporate social responsibility; because organizations are becoming socially responsible
c) Continued growth of digital media; because digital media is growing exponentially
d) Analyzing social media; because modern society demands every aspect of social media be scrutinized
a
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The last stage of the perception process is memory
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When sources are biased, they are not telling the truth
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Media effects that we easily observe, such as people cheering for a team when watching a football game on TV, are known as:
a. process effects b. baseline effects c. visible effects d. manifested effects
People with high status and/or power tend to touch others and invade others' space more than do people with less power and/or status
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