What legal and ethical pricing issues need to be considered when retailers set their prices?
What will be an ideal response?
Retailers consider certain legal and ethical issues when setting prices. Issues include resale price maintenance, horizontal price fixing, predatory pricing, bait-and-switch tactics, scanned versus posted prices, and deceptive reference prices.
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When preparing a persuasive request for action, it is vital to
A) show you understand the audience's concerns. B) emphasize how you will benefit if the request is fulfilled. C) emphasize the negative consequences of not complying with the request. D) make yourself look good in the reader's eyes. E) identify what attitudes or beliefs you wish to change.
On your résumé, do not include items that could encourage discrimination, such as
A) home address. B) hobbies. C) when you graduated from high school. D) military service. E) extracurricular activities.
When Netflix changed its business plan and started streaming content in response to a perceived opportunity gap, this was an example of ______ change.
a. reactive b. proactive c. incremental d. discontinuous
Which company was recognized by the Ethisphere Institute as the most ethical company in the world due to its strong commitment to the community and corporate citizenship?
a. 3M b. Southwest Airlines c. Enron d. Pioneering Health