Procter & Gamble advertises its Tide brand of laundry detergent continuously. This is an example of a pulse advertising schedule.
Answer the following statement true (T) or false (F)
False
A continuous schedule runs steadily throughout the year and is suited to products and services that are consumed continually at relatively steady rates and require a steady level of persuasive and/or reminder advertising. Procter & Gamble advertises its Tide brand of laundry detergent continuously.
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What will be an ideal response?
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