Procter & Gamble advertises its Tide brand of laundry detergent continuously. This is an example of a pulse advertising schedule.

Answer the following statement true (T) or false (F)


False

A continuous schedule runs steadily throughout the year and is suited to products and services that are consumed continually at relatively steady rates and require a steady level of persuasive and/or reminder advertising. Procter & Gamble advertises its Tide brand of laundry detergent continuously.

Business

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In an examination of prospective financial statements, which of the following would not require a revision of prospective financial information?

A. Mathematical errors. B. Inappropriate or incomplete presentation. C. Unreasonable or internally inconsistent assumptions. D. All of the items listed may require a revision of prospective financial information.

Business

This question has two parts; be sure to answer both. First, define employee engagement and explain why it is important to managers. Second, assume you are the manager of a local McDonald's restaurant. Describe what you would do to increase the level of employee engagement among your employees.

What will be an ideal response?

Business

During the month of February, Rubio Services had cash receipts of $9300 and cash disbursements of $12,200. The February 28 cash balance was $5400. What was the February 1 beginning cash balance?

A. $2900. B. $2500. C. $13,300. D. $0. E. $8300.

Business

Four companies dominate the cereal industry. These firms produce in large volumes, promote heavily, and control access to the supermarket shelves through "slotting allowances," which are payments to retailers in return for shelf space. These combined factors have allowed these four firms to create ________ over the competition.

A. locational excellence B. a sustainable competitive advantage C. product excellence D. customer excellence E. identical marketing mixes

Business