After seeing a "sale" ad in a local newspaper, Ben went to a local pet supply store and bought a year's supply of high-protein dog food. Which marketing function or functions-if any-did he perform?
A. financing and risk taking
B. consuming market information
C. transporting and storing
D. buying
E. Ben performed all these marketing functions.
Answer: E
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The simplest pricing method is cost-plus pricing, which involves adding a standard markup to the cost of the product
Indicate whether the statement is true or false
Refer to Table 4-2. The percentage change in sales from 2007 to 2008 was approximately
A) 4.54. B) -4.76. C) -4.54. D) 4.76. E) 45.4.
All of the following statements about how adopters participate in the diffusion process are true EXCEPT:
A. Early adopters may also be opinion leaders. B. Laggards are the last consumers to adopt a new product. C. There are three categories of consumers who will adopt an innovation. D. The dominant characteristic of members of the late majority is skepticism. E. Innovators are the first to purchase a new product.
The term ________ refers to investors who anticipate increases in stock prices.
A. dogs B. lions C. bears D. bulls