All of the following statements about how adopters participate in the diffusion process are true EXCEPT:
A. Early adopters may also be opinion leaders.
B. Laggards are the last consumers to adopt a new product.
C. There are three categories of consumers who will adopt an innovation.
D. The dominant characteristic of members of the late majority is skepticism.
E. Innovators are the first to purchase a new product.
Answer: C
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What is most likely a consequence of paying most or all of a salesperson's compensation in the form of commissions?
A. It encourages teamwork over individual performance. B. It frees the salesperson to focus on developing customer goodwill. C. It will quickly become expensive for the employer. D. It encourages the salesperson to focus on closing the sale. E. It makes the employee appreciate the reward as the reward relates to economic conditions.
Kotter’s 8-step model is an elaboration of the unfreeze-change-refreeze logic. Therefore, in which of the stages would Kotter’s steps of building the change and anchoring the change in the culture reflect?
a. unfreeze b. change c. anti-freeze d. refreeze
Which of the following accounts will be credited by the borrower when a promissory note is issued?
A) Note Payable B) Note Receivable C) Interest Payable D) Cash
Which of the following identifies the primary location where data is collected?
A. Data-driven decision management. B. Source data. C. Comparative analysis. D. Competitive monitoring.