The final section in most marketing plans is the
A. situation analysis.
B. controls section.
C. marketing strategy.
D. executive summary.
E. financial section.
Answer: B
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Industry observers expect the popularity of home shopping to increase during the next few years due to the:
A) formation of European Union. B) economic development in India. C) introduction of interactive television. D) introduction of iPhone. E) introduction of TV shops.
Identify a true statement about goal setting.
A. General goals lead to higher levels of effort and performance than specific goals. B. Worker acceptance and satisfaction tend to decrease when workers are allowed to participate in setting goals. C. Follower participation in goal setting often leads to higher levels of commitment and performance if the leader is perceived to be incompetent. D. General goals work better than specific goals because they provide enough information regarding which behaviors are to be changed.
Which influence tactic outcome is not ideal for tasks that require more commitment but is acceptable when it comes to simple requests?
A. compliance B. resistance C. adherence D. commitment
Change is more likely to lead to stress when the change has consequences that threaten employees’ ______.
A. sense of identity B. level of pay C. job satisfaction D. job performance