If a firm wants to develop a sustainable competitive advantage, it should
A. begin an aggressive campaign to buy up competitors.
B. examine its operations and customer relations to identify significant things competitors cannot easily copy.
C. increase its marketing budget so that it outspends its competitors.
D. arrange to meet with competitors to discuss how to avoid direct competition.
E. copy the innovative features of other firms that are attractive to customers.
Answer: B
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Smartphones that are equipped with a global positioning system can determine the users' exact geographic position. This capability has created new opportunity for marketers by using all of the following innovative means except:
A) text messages can be sent to smartphone users who are in the vicinity. B) offering special deals to smartphone users who happen to be in the vicinity. C) promoting mobile campaigns which will reach smartphone users. D) obtaining demographic information about the smartphone users. E) locate smartphone users for delivering products or services.
Convertible bonds are attractive to investors because
a. they usually carry a higher rate of interest than non-convertible bonds. b. they carry a convertible interest rate that can be increased when the prime rate of interest increases. c. they can be converted into stock at the issuer's option. d. the issuing company cannot retire the bonds before maturity.
When using public relations, the company pays for space and time in the media
Indicate whether the statement is true or false
According to the functional approach, which of the following is NOT one of the core functions for team leaders?
a. Encouraging stability in the team by controlling change b. Setting direction for the team c. Managing the team’s operations d. Developing the team’s leadership abilities