In what type of partnership does a for-profit company contribute a fixed contribution to a nonprofit organization in connection with a short-term promotion?
A. joint venture
B. cause marketing
C. corporate partnership
D. promotion-based venture
B. cause marketing
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Wickland Company installs a manufacturing machine in its production facility at the beginning of the year at a cost of $87,000. The machine's useful life is estimated to be 5 years, or 400,000 units of product, with a $7,000 salvage value. During its second year, the machine produces 84,500 units of product. What journal entry would be needed to record the machines' second year depreciation under the units-of-production method?
A. Debit Depreciation Expense $16,900; credit Accumulated Depreciation $16,900. B. Debit Depletion Expense $16,900; credit Accumulated Depletion $16,900. C. Debit Depletion Expense $16,000; credit Accumulated Depletion $16,000. D. Debit Depreciation Expense $16,000; credit Accumulated Depreciation $16,000. E. Debit Amortization Expense $16,900; credit Accumulated Amortization $16,900.
When team members are geographically close to one another, it is better to have ______ meetings focusing on one or a few items.
a. less frequent, longer b. less frequent, shorter c. more frequent, shorter d. more frequent, longer
Viral marketing:
a. is the voluntary passing of messages to friends b. uses technology such as e-mail, mobile messaging, and Web 2.0 tools c. is a subset of buzz marketing d. involves marketers seeking out trendsetters in particular areas to "talk up" the product e. all of the above
When a company determines the number of channel members to use at each level, three strategies are available: intensive, exclusive, and ________ distribution.
A) multichannel B) selective C) international D) direct E) extensive