Which factors determine the role of public relations in an organization that helps maintain a cordial relationship?
a) Type of organization, the perceptions of top management, and the capabilities of the public relations executive
b) The perceptions of top management, contact with traditional media, and the capabilities of the workforce
c) The capabilities of the workforce, the perceptions of top management, and contact with traditional media
d) Type of organization, the perceptions of top management, and the capabilities of the workforce
a
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According to a 2005 report of the National Association of Colleges and Employers, __________
was at the top of the list of characteristics considered by employers when making hiring decisions. a. GPA b. an effective résumé c. useful internships d. communication skills e. a successful interview
The Hutchins Commission believed that which of the following was the greatest threat to American press freedom?
A. a powerful central government B. the presence of communists working in the media C. concentrated corporate ownership D. the threat of local government censorship
Johannes Gutenberg’s invention shattered the medieval world by:
a) giving rise to modernism; b) providing the impetus for the Renaissance and Reformation; c) providing the fuel for the scientific revolution; d) providing soil that gave rise to the nation-state; e) all of the above
A subconscious approach that draws on previous experience to make sense of what we are encountering is defined as _______.
a. situational attribution b. conscious processing c. social perception d. automatic processing