A patent is available for an idea as well as a tangible application.
Answer the following statement true (T) or false (F)
False
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A firm that has a database containing consumer purchasing histories and uses the information to create market segments is using:
A) demographic segmentation B) psychographic segmentation C) benefit segmentation D) usage segmentation
Which of the following is NOT an underlying trait of character of an effective leader identified by Johnson?
A. Reverence B. Temperance C. Confidence D. Compassion
There are call options on the common stock of XYZ Corporation. Which of the following best describes the factors that affect call option values?
A. The price of call options will rise if XYZ's stock price rises. B. The higher the strike price, the higher the call option price. C. Assuming the same strike price, a call option that expires in 1 month will sell for a higher price than one that expires in 3 months. D. The less volatile a stock's price, the more valuable a call option on the stock is. E. If the risk-free rate of interest increases, the value of call options will decrease.
Which of the following is not one of the central challenges facing the online retail industry?
A) lack of physical store presence B) consumer concerns about the privacy of personal information C) inconvenience in returning goods D) delivery delays