Which of the following types of words help invoke a sense of excitement and optimism in persuasive messages?

What will be an ideal response?


lively words
action-oriented words
strong verbs

Business

You might also like to view...

Hunter Sailing Company exchanged an old sailboat for a new one. The old sailboat had a cost of $270,000 and accumulated depreciation of $135,000. The new sailboat had an invoice price of $282,000. Hunter received a trade in allowance of $147,000 on the old sailboat, which meant the company paid $135,000 in addition to the old sailboat to acquire the new sailboat. If this transaction has commercial substance, what amount of gain or loss should be recorded on this exchange?

A. $135,000 loss B. $147,000 gain C. $12,000 loss D. $12,000 gain E. $0 gain or loss

Business

A note receivable dated May 23 and due in 90 days would be due on

A) August 20. B) August 21. C) August 23. D) August 22.

Business

A survey of purchasing agents shows that professional buyers believe it is important for salespeople to do all of the following EXCEPT:

A. use high-pressure sales tactics. B. willingness to go to bat for the buyer within supplier's firm. C. preparation for sales calls. D. diplomacy in dealing operating departments. E. follow up after the sale.

Business

_______________ focuses on designing jobs that affect the psychological meaning and motivational potential of the employee.

A. Mechanistic job design B. Perpetual-motor job design C. Biological job design D. Motivational job design E. Departmental design

Business