The Values and Life Styles test is an example of

a) Lifestyle segmentation research
b) Demographic research
c) Projective research
d) Both "a" and "c"


A

Communication & Mass Media

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In a brainstorming session, quantity is more important than the quality of ideas

Indicate whether the statement is true or false

Communication & Mass Media

Even if a release has global reach, it should be written in English as most reporters are fluent in it

Indicate whether the statement is true or false

Communication & Mass Media

Strengths are moral traits such as

a. integrity. b. valor. c. kindness. d. originality. e. All of the above

Communication & Mass Media

Which of the following is NOT a guideline for using

attention-getters? a. Facts and statistics are most effective if they are from a reliable source. b. Always provide the name of the person you are quoting. c. Do not use pictures or videos which increase the chance of technical difficulties. d. Practice long quotations over and over so you know them well enough to make eye contact.

Communication & Mass Media