The consumer price index (CPI) is a measure of:
A. unemployment.
B. inflation.
C. stagnation.
D. recession.
E. saving.
Answer: B
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A manufacturer uses the company's sales force and trade promotions to carry, promote, and sell products to end users. Which of the following strategies is this manufacturer using?
A) personalization strategy B) tailoring strategy C) push strategy D) pull strategy E) consumer promotion strategy
When developing bad news messages about transactions, what do many firms include in an attempt to repair the relationship?
A) An element of apology B) An explanation of what the customer should now expect C) An explanation of what is being done to resolve the situations D) An offer of a discount on future orders E) An explanation of what type of performance can be expected in the future
Which of the following criteria must be met before an event should be recorded for accounting purposes?
a. The event must be an arm's-length transaction. b. The event must be repeatable in a future period. c. The event must be measurable in financial terms. d. The event must be disclosed in the reported footnotes.
Total asset turnover is calculated by dividing net sales by average total assets.
Answer the following statement true (T) or false (F)