Mass media first came into existence in the late-1800s

Indicate whether this statement is true or false.


FALSE

Communication & Mass Media

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Which of the following statements does NOT characterize similarity-attraction paradigm?

A. If we perceive our attitudes are similar to some people, we are attracted to them. B. Similarity of attitudes validates our view of the world. C. We are attracted to someone based on actual similarities, not perceived ones. D. When we initially meet strangers, we tend to focus on general attitudes and opinions.

Communication & Mass Media

The theory that some people exert less effort when working in groups than when working alone is called __________.

A. group orientation B. social loafing C. groupthink D. social bonding

Communication & Mass Media

The "foot-in-the-door" or "nose-under-the-tent" technique in persuasive speaking refers to the idea of

A. resisting persuasion by "shutting the door" on the persuader. B. asking for much more than you really expect to receive. C. using some small incentive to gain compliance for something larger. D. asking much when you are really willing to settle for far less.

Communication & Mass Media

It is the start of the basketball season, and Coach Tina meets with her players before their first big game. After going over the game plan, Coach Tina begins talking about how this is the team's year to win. She focuses on their strengths and reminds the players how hard they've worked so far this season. She ends the speech by confidently saying, "Let's go win this!" What is the primary function of this speech?

A. to commemorate B. to entertain C. to inspire D. to celebrate

Communication & Mass Media