A PR practitioner declined promoting a new junk food brand through his articles, owing to increased obesity and other health-related problems in the country
He did this even though the junk food brand agreed not to interfere with the content at all. Which principle is the PR practitioner following that makes him act like a professional?
a) Sense of responsibility to society and the public interest
b) Sense of independence and manifest concern for the interest of the public
c) Manifest concern for the competence and honor of the profession as a whole
d) Higher loyalty to the standards of the profession and fellow professionals than to the employer of the moment
a
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Answer the following statement(s) true (T) or false (F)
1. When using a celebrity as a spokesperson, it is best if they have a connection to the product. 2. Distinctive voices are often easily remembered by audiences. 3. Sometimes the purpose of a multichannel campaign is to direct people to a single hashtag promotion. 4. When writing an ad campaign, don't repeat the same plot in different media.
Jonathan is from England and Tyler is from the U.S. Since both of them can understand English, communication between them are more effective than that between people who do not share the language
Indicate whether the statement is true or false.
Gatekeepers rarely receive information which requires them to determine whether or not to transmit that information to the next link or links in the chain
Indicate whether this statement is true or false.
The events of the communist "witch hunt" of the late 1940s and early 1950s illustrate that Hollywood strives to be immune to politics
Indicate whether the statement is true or false