Saint-Jacques argues that understanding one's own culture ________

a. leads to an increased level of ethnocentrism
b. is important for understanding other cultures
c. is impossible for most people
d. can cause culture to change less rapidly


B

Communication & Mass Media

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_____ involves social judgment and usually occurs when two people are talking about a person not present

A) Conversation B) Gossip C) Feedback D) Feedforward

Communication & Mass Media

Which of the following can be copyright protected?

A) brochures B) drawings C) display booths D) corporate symbols E) all of the above

Communication & Mass Media

Criticism has been leveled at the use of advertising value equivalency (AVE) in evaluating public relations because ________

A) public relations doesn't require evaluation B) third-party endorsement multipliers are arbitrary C) it doesn't address whether the audience took desired actions D) A and C E) B and C

Communication & Mass Media

Amabel told Menchie not to share a link to her personal information on a social media account without asking her first, but Menchie posted the link on a public forum anyway. This is an example of

A. media convergence. B. agenda-setting. C. global communication. D. privacy turbulence.

Communication & Mass Media