P&G introduced Duncan Hines ready-to-spread frosting in a small geographic area. When General Mills became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction
This illustrates ________.
A) why many companies engage in crowdsourcing
B) one of the problems associated with test marketing
C) why prototypes are so important
D) how idea screening can make a product a commercial success
E) the importance of different sources for idea generation
B
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Inventory management is:
A) determining what type of warehouse to manage. B) establishing an inventory channel. C) managing physical distribution of products. D) purchasing products. E) ensuring cost control.
Importance-performance analysis rates the various elements of the service bundle and identifies required actions
Indicate whether the statement is true or false
Elsa owns the local ski shop. It seems that her employees are more interested in hanging out with each other than actually getting work done. She realizes that they are bored with their positions and seem to have too much time on their hands. She wonders how she can motivate her staff. What can she do to increase performance and their satisfaction in their jobs? Pick one of the job design dimensions mentioned in the textbook, define it, and apply it to this scenario to help motivate the shop staff.
What will be an ideal response?
Apply the three heuristics to the decision-making process.
What will be an ideal response?