?Discuss the different ways of organizing the marketing unit.
What will be an ideal response?
The structure and relationships of a marketing unit, including establishing lines of authority and communication that connect and coordinate individuals, strongly affect marketing activities. To organize a marketing unit, firms must first decide whether operations should be centralized or decentralized, a choice that directly affects marketing decision making and strategy.
In a centralized organization, top-level managers delegate little authority to lower levels. In centralized organizations, marketing decisions are made at the top levels. However, centralized decision making may prove ineffective in firms that must respond quickly to fluctuations in customer demand. In these organizations, decentralized authority allows the company to adapt more rapidly to customer needs.
In a decentralized organization, decision making authority is delegated as far down the chain of command as possible.
How effectively a company's marketing management can implement marketing strategies also depends on how the marketing unit is organized. Organizing marketing activities to align with the overall strategic marketing approach enhances organizational efficiency and performance. A marketing department should clearly outline the hierarchical relationships between personnel and who is responsible for performing certain activities and making decisions.?
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What is the effect of an increase in the current price of an investment?
A. The approximate expected yield will increase. B. The approximate expected yield will decrease. C. The approximate expected yield will remain the same. D. The average annual current income will increase. E. The average annual current income will decrease.
Marketing is the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.
Answer the following statement true (T) or false (F)
The human resource decision most likely to result in legal action is:
a. failure to hire b. demotion c. termination d. none of these
If the partnership agreement is silent on the matter, which of the following is true regarding management of the partnership?
a. Each partner has an equal right to manage the business. b. Partners have a right to manage the business in proportion to their capital contributions. c. Partners rotate yearly the responsibility of managing the business. d. An arbitrator will determine which partner is most capable of running the business.