Personal selling makes possible immediate feedback from consumers.
Answer the following statement true (T) or false (F)
False
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Changes in the cost of goods sold can have a substantial impact on gross profit margin
Indicate whether the statement is true or false
Which of the following accurately describes a trend related to codes of ethics in business?
a. A majority of employees now truly believe in the stated aspirations of their code of ethics. b. Regulatory pressure is less and less a primary motivation for adopting a code of ethics. c. There are fewer businesses with a written code of ethics, but those businesses that do have such a code have improved performance. d. Fewer companies are demonstrating ethical issues with employees whether they have a code or not.
In marketing his writing utensils to his four specialty-shop customers, Herb is using ________ marketing
A) mass B) undifferentiated C) niche D) multisegment E) individual
The Llama Company spent $300,000 on research and development during Year 8 to generate new product lines. One of the three projects resulted in a successful patented product while the other two projects resulted in unsuccessful efforts. How much of the $300,000 should be recognized as an expense in Year 8?
a. $300,000 b. $200,000 c. $150,000 d. $100,000 e. $0