The percentage of the target market that has been exposed to a promotional message at least once during a specific time period is referred to as ________.
Fill in the blank(s) with the appropriate word(s).
reach
Reach is the percentage of the target market that has been exposed to a promotional message (television advertisement, online advertisement, billboard, etc.) at least once during a specific time period.
You might also like to view...
When firms use symbols, colors, or characters to convey their personalities, they are using ________ differentiation
A) image B) people C) usage-rate D) user-status E) channel
In which section of the financial statements would Paid-In Capital from Sale of Treasury Stock be reported?
A) other expense on income statement B) intangible asset on balance sheet C) stockholders' equity on balance sheet D) other income on income statement
"Stress signals" include:
a. infrequent, irrational behavior. b. frequent headaches. c. All of the answers are correct. d. mood swings and inability to concentrate.
An effective project selection model must reflect organizational objectives, including a firm's strategic goals and mission
Indicate whether the statement is true or false