What differences separate latent, aware, and active publics?
What will be an ideal response?
A latent public is one whose values come into contact with the values of an organization but whose
members are not aware of the relationship. An aware public is one whose members recognize the
intersection of their values with those of an organization but have not responded to the relationship.
An active public is one whose members recognize the intersection of their values with those of an
organization and who have responded to the relationship.
You might also like to view...
Ashley's campaign was unsuccessful because she did not assess the audience's needs and perceptions accurately. In addition, she did not gather enough information or properly examine the audience's preferences
Which skill, required to pursue a career in public relations, does Ashley lack? a) Research ability b) Writing skill c) Planning expertise d) Problem-solving ability
One of the unique qualities of this textbook is its focus on how a person's __________ affects his/her interpersonal communication
Fill in the blank with correct word
IMC is different from mass marketing because
A) IMC targets mass audiences using databases B) mass marketing favors the use of new media C) IMC practitioners emphasize customer-preferred media D) A and B E) A and C
Group members generated a list of potential solutions to the problem and during the evaluation of these ideas, Ripp spoke up, “It seems like we’re veering away from the real problem. Could somebody remind us of our problem analysis, so we can determine if we’re still on the right track?” By saying this, Ripp was
A) showing that he has come prepared. B) helping the group to manage conflict. C) introducing conflict into the group process. D) helping the group summarize its progress.