Who belongs to the internal publics group?

a) Family of stockholders
b) Potential contributors
c) Members of the media
d) Public at large


Answer: a) Family of stockholders

Communication & Mass Media

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Which is NOT a type of questions that Jeffrey Henning, vice president of strategy at Vovici, suggests using on a survey?

A) race or ethnicity B) technology adoption C) income D) language spoken at home E) exposure to your organization

Communication & Mass Media

This is a strategic management responsibility that integrates finance, communication, marketing, and securities law compliance to enable the most effective two-way communication among a company's

various publics to create an opportunity for a publicly traded organization's stock to earn fair valuation on the stock market. A) accounting B) money marketing C) investor relations D) banking E) human resources

Communication & Mass Media

A single media company needs to make 2 versions of its content available—

a. one for broadcast and one for broadband. b. one in High Definition and one in regular definition. c. one for a regular screen and one for a cluttered screen. d. one with ads and one without.

Communication & Mass Media

Relying on expertise to back up a claim is to use which type of reasoning?

a. argument by sign b. causal argument c. argument from authority d. argument from analogy

Communication & Mass Media