Advertisers are reluctant to use magazines as an advertising medium because
A. magazines printing costs are increasing because of mass circulations.
B. magazines have a low cost per thousand (CPM).
C. the results of magazine advertising cannot be measured.
D. magazines cannot deliver high frequency.
E. online magazine circulation is inefficient.
Answer: D
You might also like to view...
A special focus of path–goal theory is on helping followers overcome ______.
A. self-limiting behaviors B. obstacles C. complexity D. expectancy
Who is a beneficiary of a will?
A) a person assigned in a will to create a trust B) a person allowed to transfer the testator's legal title to property to another person C) a person designated in the will to receive the testator's property D) a person nominated in a living will to make all health care decisions in accordance with the testator's wishes
The General Fund accounts for any resources not reported in one of the other funds.
Answer the following statement true (T) or false (F)
Which of the following is a general benefit that is achieved as a result of implementing SAP if the company followed a typical sales process earlier?
A) Every department's database will be separated and protected from other departments. B) Process synergy can be avoided. C) The process of checking credit for new customers will be faster. D) The warehouse manager can approve sales to priority customers.