Summary plan descriptions (SPDs):
a. must be provided to new employees before they begin their employment
b. provide a brief overview of the terms of employee benefit plans
c. can be the basis for claims that employees did not receive promised benefits
d. all of the above
e. none of the above
C
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In terms of source characteristics, attractiveness consists of:
A) physical characteristics of the spokesperson B) intelligence of the spokesperson C) both physical and personality characteristics of the spokesperson D) the expertise and likeability of the spokesperson
Which of the following involves setting prices based on a rival firm's strategies, costs, prices, and market offerings?
A) target return pricing B) good-value pricing C) competitor value-added pricing D) market-based pricing E) competition-based pricing
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Indicate whether the statement is true or false
Which of the following retailers would be expected to have the highest gross margin percentage?
A. Neiman Marcus B. A supermarket chain such as Safeway C. Walmart D. Kmart