What was the primary problem Saab encountered with one of its marketing companies?
A. Contacted customers based on opt-out decision.
B. Contacted customers based on opt-in decision.
C. Contacted customers regardless of their opt-out or opt-in decision.
D. Failed to contact any customers.
C. Contacted customers regardless of their opt-out or opt-in decision.
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The ________ presentation is the most challenging and creative form of selling because it is designed to be interactive.
A. stimulus-response B. need-satisfaction C. formula D. problem-solution E. straight-rebuy
Draw the five forces model of competition and briefly describe the relevance of each of the five forces in determining the overall strength of competitive pressures a company faces. Which of the five competitive forces is typically the strongest?
What will be an ideal response?
A firm offer is an offer ________
A. in which a fixed price is not mentioned for the goods or the services being sold B. in which the offeree is an individual and the offeror is an organization C. which is governed by the laws of the WTO D. that the offeror promises to keep open for a fixed period of time
Publicity is a subset of the public relations effort.
Answer the following statement true (T) or false (F)