Price, distribution, and communication are the nonproduct elements that marketers modify to increase product sales
Indicate whether the statement is true or false
TRUE
You might also like to view...
Which of the following approaches is characteristic of a manager using the contingency viewpoint?
A. Purchasing new technology to improve efficiency. B. Simplifying the steps of the work process. C. Using motivational techniques to boost worker productivity. D. Assessing the characteristics of particular situation before deciding what to do. E. Performing a motion study.
The ________ includes any element of an organization that a customer experiences.
A. organizational culture B. service recovery C. service environment D. human resource
What factor influences the decision to employ real-time data collection with batch updating rather that purely real-time processing? Explain
A retailer with high inventory turnover is likely to have _____
a. high gross margin return on investment b. low operating costs c. low employee turnover d. high profits