This is a measurement of how many different listeners hear the commercial:
a. impressions
b. reach
c. share
d. both A & B
e. both B & C
.B
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Which U.S. magazine has the largest circulation?
a) TV Guide b) Women’s Day c) AARP d) Reader’s Digest
People raised within the same ethnic group will use the same conflict resolution style.
Answer the following statement true (T) or false (F)
What is the First Amendment defense against a private facts lawsuit?
What will be an ideal response?
Marco, who works at a PR agency, needs to gather preliminary information before creating a PR campaign for a new client. Marco needs an inexpensive research method that will help him better understand his client’s issues and consumer attitudes. Since Marco has a tight schedule, he needs a method that yields immediate findings. Which method would be most appropriate?
a. focus group b. content analysis c. digital analytics d. depth interview