Marco, who works at a PR agency, needs to gather preliminary information before creating a PR campaign for a new client. Marco needs an inexpensive research method that will help him better understand his client’s issues and consumer attitudes. Since Marco has a tight schedule, he needs a method that yields immediate findings. Which method would be most appropriate?
a. focus group
b. content analysis
c. digital analytics
d. depth interview
a. focus group
Communication & Mass Media
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