What is the first step that an MPR professional should take in developing a crisis communications plan for the Falcon's Lair?
A) generating a scenario statement
B) assembling a vulnerability audit
C) assigning communication roles to personnel
D) running a real-time practice drill
E) discussing liability issues with the firm's lawyers
B
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Some of the posttest methods for measuring advertising effectiveness are based on how well consumers remember advertising and include (1) recognition tests and (2) recall tests. What is the basic difference between these two approaches?
A. The actual ads are shown in the former but not in the latter. B. The former method relies on memory alone, and the latter shows the actual ads. C. One uses a consumer jury; the other uses random individuals. D. The respondents are given class clues in the latter but not in the former. E. One is used primarily by the government, and the other is used by private businesses.
What is a focus group?
A. It is a method of market research that involves bringing together some people who might use a product and having a researcher question them about it. B. It is a method of market research that focuses on how the industry is performing. C. It is a method of market research that involves collecting statistics about a group of people who might use a product. D. It is a method of research that uses unhappy customers.
In a union election campaign, a key role of the NLRB is to balance the free speech rights of the employer and the union against the free choice rights of the employees.
Answer the following statement true (T) or false (F)
Andrea wrote a three-month call on Echo stock. The option cost $200 and the strike price was $10. What does the market price of Echo have to be for Andrea to break-even on this investment if the option is exercised?
Ignore transaction construed taxes. A) $10 B) $12 C) $8 D) cannot be determined from the information provided