Some of the posttest methods for measuring advertising effectiveness are based on how well consumers remember advertising and include (1) recognition tests and (2) recall tests. What is the basic difference between these two approaches?

A. The actual ads are shown in the former but not in the latter.
B. The former method relies on memory alone, and the latter shows the actual ads.
C. One uses a consumer jury; the other uses random individuals.
D. The respondents are given class clues in the latter but not in the former.
E. One is used primarily by the government, and the other is used by private businesses.


Answer: A

Business

You might also like to view...

Chase manages the recruiting process, selecting the best candidates who apply, and getting them settled into their jobs. Chase’s human resource management specialty is ______.

A. training and development B. compensation and benefits C. staffing D. labor and industrial relations

Business

In determining the pairwise comparison matrix, if the decision maker rates the option A compared to option B as "4", then option B compared to option A:

A) would also have to be answered by the decision maker. B) is also 4. C) is 1/4. D) is 2.

Business

A(n) ________ gets learners into the appropriate mental state for learning and allows them to understand the personal and work-related meaningfulness of course content.

A. action plan B. application assignment C. concept map D. request for proposal

Business

6. A ___________ is a service or user that is known to the Kerberos system and is identified by its principal name.

A. Kerberos key ? B. Kerberos ticket C. Kerberos principal ? D. Kerberos realm

Business