________ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists.
A. Special-audience newspapers
B. Newspaper supplements
C. Trade newspapers
D. Regional newspapers
E. Demographic-oriented newspapers
Answer: A
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Lifetime customer value calculations are based on assumptions that can be validated easily and accurately
Indicate whether the statement is true or false
Which of the following is true about behavioral segmentation on the basis of the loyalty variable?
A) Consumers tend to pay more for products that are targeted at their respective age group or generation. B) By looking at customers who are shifting away from its brand, a company can learn about its marketing weaknesses and take actions to correct them. C) Highly loyal customers of a brand are less likely to engage in word-of-mouth publicity than those who are not. D) Completely loyal customers of a brand are typically loyal to two or three brands of a given product. E) Only consumers who seek premium or luxury services are subjected to behavioral segmentation based on the loyalty variable.
Lauren owns a 1967 Ford Mustang, which Mike customizes and details to Lauren's specifications. The car earns several awards at regional vehicle customizing competition shows. The result of Mike's efforts is? A) accession
B) acquisition. C) conversion. D) a bailment.
A business entity that provides each owner with limited liability while the firm is operated and taxed like a partnership is called a:
A) limited liability company. B) general partnership. C) limited proprietorship. D) limited partnership. E) corporation.