A music store owner is considering expanding the offerings of her business (which currently only includes instrument and sheet music sales) to include instrument rental. What type of risk would accompany the possibility of earning a profit from this extension of the business?
A. Pure
B. Managed
C. Insured
D. Speculative
Answer: D
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Which experimental design means that two groups of test units were randomly assigned to two different treatment groups at the same time, and the dependent variable was measured in the two groups simultaneously?
A) R X1 O1 R X2 O2 B) R X1 O1 O2 X2 O2 C) X O1 O2 X O1 O2 D) R X1 O1 R X1 O1
According to the marketing and promotions process model, in which of the following stages does the company decide the product or service areas and particular markets where it wants to compete?
A. creation of a positioning strategy B. development of a marketing strategy and analysis C. development of the target marketing process D. allocation of advertising budget E. development of the marketing planning program
The process of dividing a total market into market groups because people within each group have relatively similar product needs is called
A. segmentation. B. diversification. C. target marketing. D. concentration. E. customization.
When indexing foreign government names, the English translated version is the first indexing unit
a. True b. False Indicate whether the statement is true or false