While browsing the Internet, a consumer encounters a new pop-up ad every time a new page is opened. This is an example of:
A) advertising effectiveness
B) perceptual distortion
C) clutter
D) brand parity
C
You might also like to view...
The work sheet is prepared after the formal adjusting and closing entries
Indicate whether the statement is true or false
Which brand in 2014 was ranked as the most loved brand on social media, in part because of the specials it offered to its most loyal customers?
A. Starbucks B. McDonald's C. Subway D. Macy's E. Barnes and Noble
Which of the following information cultures would have the greatest negative impact on Apple's business?
A. Information-functional culture. B. Information-sharing culture. C. Information-inquiring culture. D. Information-discovery culture.
What does the acronym HTML represent?
A. High-Tech Multi-user Language B. Heavy Transmission through Multiple Lines C. HyperText Markup Language D. Hypertext Transmission Marketing Language E. Hyperbole, Thought, Memory, and Language