Describe the two most common ways social media generates revenue.
What will be an ideal response?
The two most common ways SM companies generate revenue are advertising and charging for premium services. Most SM companies earn revenue through advertising. Advertising on SM can come in the form of paid search, display or banner ads, mobile ads, classifieds, or digital video ads. The freemium revenue model offers users a basic service for free and then charges a premium for upgrades or advanced features. LinkedIn earns part of its revenue by selling upgrades to its standard software as a service (SaaS) product. As of May 2018, regular users access LinkedIn for free; individual upgrades range from $29 to $99 a month and offer advanced search capabilities, greater visibility of user profiles, and more direct email messages to LinkedIn users outside one's network. Businesses that want to use LinkedIn for recruiting can purchase a Recruiter Corporate account for $120 to $1200 a month.
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Which organization is responsible for setting International Standards on Auditing?
a. IASB b. IFRS c. IAASB d. AICPA
When evaluating profitability of a segment, costs that would disappear if the company eliminated the segment are called:
a. Direct costs. b. Common costs. c. Indirect costs. d. Fixed costs.
______ are shortcuts or “rules of thumb” that allow us to make judgments and decisions quickly and efficiently.
A. Heuristics B. Satisficing C. Persuasive D. Intuition
It is okay for an employee not to have a job description as long as both the manager and the employee know what is expected of the employee.
Answer the following statement true (T) or false (F)