Which of the following is part of a complete marketing plan?
A. competitors' marketing strategies
B. how different marketing mixes (for different target markets) relate to each other
C. what company resources (costs) are required and at what rate
D. All of these are parts of a complete marketing plan.
Answer: C
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Primary processes
a. apply only to a just-in-time environment. b. include information systems and human resources. c. add value to a product or service. d. limit bottlenecks during production.
A company owns a piece of land that originally cost $10,000 and has a fair market value of $8,000 . It is exchanged along with $5,000 cash for another piece of land having a fair value of $13,000 . The exchange had commercial substance. The proper journal entry to record this transaction is
a. Land (new)........................ 15,000 Land (old)...................... 10,000 Cash ........................... 5,000 b. Land (new) ....................... 13,000 Loss on Exchange ................. 2,000 Land ........................... 10,000 Cash ........................... 5,000 c. Land (new)........................ 18,000 Land (old) ..................... 10,000 Cash ........................... 5,000 Gain on Exchange ............... 3,000 d. Land (new)........................ 13,000 Retained Earnings ................ 2,000 Land (old)...................... 10,000 Cash ........................... 5,000
Anne, a sales representative for a software firm, is heading to Europe for a sales presentation. Anne is unsure about the practice of gift giving and wants to make sure that she is perceived as ethical by the other firm
Which of the following should Anne LEAST likely do in this situation? A) Check the company policy about gift giving. B) Ensure that the gift is a small, thoughtful token. C) Give the gift before doing any business with the customer. D) Avoid giving the impression of buying the customer's favor. E) Ensure that the customer views the gift as a gesture of goodwill.
Which specialized part of the practice deals with an organization's "number one public" and its "most important asset"?
A. Product publicity D. Product advertising B. Sales promotion E. Issues management C. Internal relations