________ includes sales presentations, trade shows, and incentive programs
A) Direct marketing
B) Sales promotion
C) Personal selling
D) Public relations
E) Advertising
C
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What is the cost of the land, based upon the following data? Land purchase price $178,000 Broker's commission 15,000 Payment for the demolition and removal of existing building 5,000 Cash received from the sale of materials salvaged from the demolished building 2,000
In recent years, providing good customer service has become a top priority for many American businesses
Indicate whether the statement is true or false.
Which of the following is a true statement regarding an exit-price accounting system?
a. It measures flexibility of the firm in terms of the amount of cash that would be realized from a forced liquidation of assets. b. It provides an excellent indicator of liquidity. c. It provides an estimate of the speed of conversion of a firm’s resources. d. It provides an estimate of the cash conversion value of a firm’s resources.
Answer the following statements true (T) or false (F)
1. Creative accounting can be defined as the deviation from the traditional methods used to interpret an accounting rule or standard. 2. The fundamental flaw of a Ponzi scheme is that it never ends until the person committing the fraud is caught and disappears. 3. An audit is required to be conducted each fiscal quarter for companies that are publicly traded. 4. Auditors are considered gatekeepers for the stakeholders. 5. Escalation of commitment occurs when the individual is hesitant to reject a biased proposal from someone else.