In recent years, providing good customer service has become a top priority for many American businesses

Indicate whether the statement is true or false.


True

Business

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To fight counterfeiting, the "Disney Magical Journey" promotion was keyed to mail-in hologram stickers on genuine Disney products. Participants could win Disney DVDs, TV sets, and trips to Hong Kong Disneyland. This is an example of:

A) promotion of different types for marketing. B) promotion of Disney Magical Journey. C) people in many countries prefer mail-in hologram. D) "Disney Magical Journey" is popular worldwide. E) sales promotion by global marketer.

Business

Which of the following is not a report attribute needed to make a report effective?

a. relevance b. accuracy c. detailed d. exception orientation

Business

A stock split results in a transfer of the market value of the stock from Retained Earnings to Contributed Capital

Indicate whether the statement is true or false

Business

Imagine that you are about to become the manager of a local chain consisting of four upscale restaurants. To prepare for the position, you have been reviewing the 10 managerial tasks of successful strategy execution. What would NOT be among those tasks?

A. focusing on how market conditions impact your restaurant chain's resources and capabilities. B. directing organizational change and achieving continuous improvement in restaurant operations and business processes. C. creating and nurturing a strategy-supportive culture across all restaurant locations. D. managing the people, talents, and business processes of an operations-driven restaurant chain. E. developing and meeting, or exceeding performance targets consistently.

Business